Real estate · Kentuckiana
Hometown Realty
A homepage with the same front-porch welcome this Kentuckiana team gives in person.
Web design
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Services / Branding & logo
03 Service · Branding & logo
Branding & logo design for Southern Indiana small businesses
A look that holds up on a barn sign.
Identity, logo, color, type, voice — the full kit, drawn from scratch around your business. Built to survive the side of a truck, an Instagram tile, and a hand-painted stall plate.
What's included · the kit
Everything you need to open the doors.
No surprise add-ons or "phase two" bills. Every site I ship comes with the things below — for one flat number I agree on up front.
01
Discovery + brand brief
I start with a real conversation — your story, your customer, what you don't want to look like. Then I write it down so I can build to it.
02
Logo + variations
A primary mark, a secondary, a monogram, and a one-color version. Built so every situation has the right one to reach for.
03
Color system
A primary palette, supporting colors, and the rules for using them. Tested in light and dark, print and screen.
04
Typography
A display + body pairing that fits your voice. With sizes, weights, and the do's and don'ts so it stays consistent over time.
05
Voice guide
How you sound on the page. Tone, do's and don'ts, sample copy. So your social, your site, and your emails sound like one business.
06
Launch kit
Business cards, social profile assets, an email signature, and a basic letterhead — all set up so you can use the brand the day I hand it over.
Selected work
A few brands worth showing off.
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Cesar's Total Lawncare
A homepage as sharp and dependable as the lawns Cesar's crew leaves behind.
Web design
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Wellness studio
RoSully & Co Wellness
A calm, unhurried homepage that greets you like walking through the studio door.
Web design
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How I price
One flat number, agreed up front.
No hourly billing, no surprise change orders. I listen first, sketch a plan, and quote one number that covers the whole project. If the scope changes, I tell you what it'll cost before I do it.
Logo only
You have a brand. You just need a mark.
Starts at
$900
- ✦ Primary logo + 2 variations
- ✦ 2 rounds of revisions
- ✦ Color + black/white files
- ✦ Print + web exports
- ✦ 2-week turnaround
Most projects
Full identity
Most projects end up here. The whole kit, end to end.
Starts at
$1,900
- ✦ Logo system (4 variations)
- ✦ Color + typography system
- ✦ Voice guide
- ✦ Launch kit (cards, social, signature)
- ✦ Brand guidelines (PDF)
- ✦ 5–7 weeks
Identity + applications
You also need the signage, packaging, or merch designed.
Starts at
From $3,100
- ✦ Everything in Full identity
- ✦ 3 print or merch applications
- ✦ 1 round of photography direction
- ✦ Signage spec sheet
- ✦ Quarterly check-ins, year 1
FAQ · the usual questions
Things folks tend to ask.
Don't see your question? Text me — I usually answer the same day.
Yes. You own everything. I work in Canva, so I'll hand over the editable Canva designs (full edit access in your own account) plus exports in every format you'd ever need (PNG, JPG, PDF, SVG). The brand is yours to use forever.
Three real directions on one board, with my recommendation. Not 27 throwaways; I'd rather sweat over three good ones than dilute the conversation with shallow options.
It happens. Rarely, but it happens. If none of the three feel right, I'll regroup, reset, and come back with a new round on my dime.
Often, yes. If there's something worth keeping, I'll keep it. I call this a brand evolution, and it usually runs about 60% of a full identity build.
If that's what you do, yes. I'll lean into it. I know what reads as equestrian without being cliché, and what photographs well at a horse show. (Hint: not Papyrus.)
Two rounds of revisions on the chosen direction are included. After that, additional rounds are billed at $180/hr, though in practice most projects don't need them.
The rest of the kit · 5 more
Other things I do well.
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