Branding & logo design for Southern Indiana small businesses
A look that holds up on a barn sign.
Identity, logo, color, type, voice: the full kit, drawn from scratch around your business. Built to survive the side of a truck, an Instagram tile, and a hand-painted stall plate.
Every piece you'll reach for, drawn to match.
Not a lone logo dropped in your inbox. You get the whole kit below, built to work together on a truck door, a feed, and a business card.
I start with a real conversation: your story, your customer, what you don't want to look like. Then I write it down so I can build to it.
A primary mark, a secondary, a monogram, and a one-color version. Built so every situation has the right one to reach for.
A primary palette, supporting colors, and the rules for using them. Tested in light and dark, print and screen.
A display + body pairing that fits your voice. With sizes, weights, and the do's and don'ts so it stays consistent over time.
How you sound on the page. Tone, do's and don'ts, sample copy. So your social, your site, and your emails sound like one business.
Business cards, social profile assets, an email signature, and a basic letterhead, all set up so you can use the brand the day I hand it over.
A few brands worth showing off.
Hometown Realty
A homepage with the same front-porch welcome this Kentuckiana team gives in person.
The Coffee Truck Girl
A homepage as cheerful as the flower truck itself, with this week's stops right up front.
Cesar's Total Lawn Care
A homepage as sharp and dependable as the lawns Cesar's crew leaves behind.
RoSully & Co Wellness
A calm, unhurried homepage that greets you the way the barn does. No rush, no noise.
Caleb M. Keller
A one-page introduction that does the handshake before the meeting starts.
Big Beautiful Screens
A product site that gets out of the way and lets the screens do the talking.
Priced by the kit, not by the hour.
Pick the logo alone or the full identity. Either way it's one number, quoted before I draw a line, with the revisions counted in up front.
You have a brand. You just need a mark.
- ✦ Primary logo + 2 variations
- ✦ 2 rounds of revisions
- ✦ Color + black/white files
- ✦ Print + web exports
- ✦ 2-week turnaround
Most projects end up here. The whole kit, end to end.
- ✦ Logo system (4 variations)
- ✦ Color + typography system
- ✦ Voice guide
- ✦ Launch kit (cards, social, signature)
- ✦ Brand guidelines (PDF)
- ✦ 5–7 weeks
You also need the signage, packaging, or merch designed.
- ✦ Everything in Full identity
- ✦ 3 print or merch applications
- ✦ 1 round of photography direction
- ✦ Signage spec sheet
- ✦ Quarterly check-ins, year 1
What folks ask before a rebrand.
Don't see your question? Send me a note. I usually answer the same day.
Yes. You own everything. I work in Canva, so I'll hand over the editable Canva designs (full edit access in your own account) plus exports in every format you'd ever need (PNG, JPG, PDF, SVG). The brand is yours to use forever.
Three real directions on one board, with my recommendation. Not 27 throwaways; I'd rather sweat over three good ones than dilute the conversation with shallow options.
It happens. Rarely, but it happens. If none of the three feel right, I'll regroup, reset, and come back with a new round on my dime.
Often, yes. If there's something worth keeping, I'll keep it. I call this a brand evolution, and it usually runs about 60% of a full identity build.
If that's what you do, yes. I'll lean into it. I know what reads as equestrian without being cliché, and what photographs well at a horse show. (Hint: not Papyrus.)
Two rounds of revisions on the chosen direction are included. After that, additional rounds are billed at $180/hr, though in practice most projects don't need them.