Real estate · Kentuckiana
Hometown Realty
A homepage with the same front-porch welcome this Kentuckiana team gives in person.
Web design
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Services / Content & copy
05 Service · Content & copy
Content & copywriting for New Albany small businesses
Words that sound like you, not a robot.
From a homepage that converts to a six-month newsletter run, I write copy in your voice — plain-spoken, specific, and free of the marketing-speak that makes everyone's site sound the same.
What's included · the kit
Everything you need to open the doors.
No surprise add-ons or "phase two" bills. Every site I ship comes with the things below — for one flat number I agree on up front.
01
Voice + tone discovery
I listen to how you actually talk — in voice notes, old emails, on the phone. Then I write a one-page voice doc I can hand to anyone.
02
Website copy
Home, about, services, contact — written to convert without sounding like a sales funnel. Built around the questions your customer is actually asking.
03
Email sequences
Welcome flows, nurture series, abandoned-cart, win-back. The unsexy little notes that quietly bring people back.
04
Blog + SEO articles
Long-form posts that read like a friend explaining something, not a marketing department filling space. Each one's earned its place.
05
Ad copy
Google search, Meta, LinkedIn — short copy that punches above its weight. Variations tested and trimmed.
06
Voice guide (yours to keep)
Your-do's, your-don'ts, your-favorite-phrases. Hand it to anyone who writes for you in the future. Costs nothing to use, saves a lot of editing.
Selected work
A few sites I wrote the words for.
Lawn care · Jeffersonville, IN
Cesar's Total Lawncare
A homepage as sharp and dependable as the lawns Cesar's crew leaves behind.
Web design
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Wellness studio
RoSully & Co Wellness
A calm, unhurried homepage that greets you like walking through the studio door.
Web design
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How I price
One flat number, agreed up front.
No hourly billing, no surprise change orders. I listen first, sketch a plan, and quote one number that covers the whole project. If the scope changes, I tell you what it'll cost before I do it.
One-pager
A homepage, a landing page, or a single piece of long-form.
Starts at
$1,400
- ✦ Discovery call
- ✦ Outline + 2 drafts
- ✦ SEO foundations
- ✦ Google Doc handoff
- ✦ One-page voice memo
Most projects
Site copy
A full small-business site. The whole story, well told.
Starts at
$3,200
- ✦ Up to 8 pages of copy
- ✦ Voice + tone discovery
- ✦ 2 rounds of revisions
- ✦ Voice guide (PDF)
- ✦ Hand-off to your designer
Newsletter run
A six-month newsletter program, written and ready to send.
Starts at
$3,800
- ✦ 24 emails written + scheduled
- ✦ Topic calendar + outlines
- ✦ Optimized subject lines
- ✦ Monthly reporting
- ✦ Quarterly strategy call
FAQ · the usual questions
Things folks tend to ask.
Don't see your question? Text me — I usually answer the same day.
I use AI like a research assistant: to summarize, to brainstorm, to spot gaps. I don't use it to write. Every word that goes out has a human's name behind it.
Mainly: I hand you a voice guide, not just sentences. So the next thing you (or anyone) writes for your business already has rails to ride on.
I won't pretend to be a lawyer or a doctor, but I can interview yours and translate. And if you're in a regulated or controlled industry, we'll set up a review process so every word is carefully chosen before it goes out.
Yes. Typically 1,000–1,800 words, written to rank and to be read. You can buy them in packs of 6 or 12 with my content calendar.
A one-pager: 2 weeks from kickoff. A full site: 3–4 weeks. I can rush for an extra fee, but a good editing pass benefits from a weekend in the drawer.
Yes. I write with keywords in mind, structure with proper headings, and aim for readability that both humans and Google reward. But I won't sacrifice voice for keyword stuffing. Ever.
The rest of the kit · 5 more
Other things I do well.
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