Content & copywriting for New Albany small businesses
Words that sound like you, not a robot.
From a homepage that converts to a six-month newsletter run, I write copy in your voice: plain-spoken, specific, and free of the marketing-speak that makes everyone's site sound the same.
The words your business keeps reaching for.
Homepage, emails, articles, the about page you keep putting off. Whatever's on the list below gets written in your voice, from your words, and nobody else's.
I listen to how you actually talk, in voice notes, old emails, on the phone. Then I write a one-page voice doc I can hand to anyone.
Home, about, services, contact: written to convert without sounding like a sales funnel. Built around the questions your customer is actually asking.
Welcome flows, nurture series, abandoned-cart, win-back. The unsexy little notes that quietly bring people back.
Long-form posts that read like a friend explaining something, not a marketing department filling space. Each one's earned its place.
Google search, Meta, LinkedIn. Short copy that punches above its weight. Variations tested and trimmed.
Your-do's, your-don'ts, your-favorite-phrases. Hand it to anyone who writes for you in the future. Costs nothing to use, saves a lot of editing.
A few sites I wrote the words for.
Hometown Realty
A homepage with the same front-porch welcome this Kentuckiana team gives in person.
The Coffee Truck Girl
A homepage as cheerful as the flower truck itself, with this week's stops right up front.
Cesar's Total Lawn Care
A homepage as sharp and dependable as the lawns Cesar's crew leaves behind.
RoSully & Co Wellness
A calm, unhurried homepage that greets you the way the barn does. No rush, no noise.
Caleb M. Keller
A one-page introduction that does the handshake before the meeting starts.
Big Beautiful Screens
A product site that gets out of the way and lets the screens do the talking.
Priced by the piece, quoted before I write.
A one-pager, a full site, or a newsletter run. Each gets one number up front with the revisions already in it, so you never pay extra to fix my first draft.
A homepage, a landing page, or a single piece of long-form.
- ✦ Discovery call
- ✦ Outline + 2 drafts
- ✦ SEO foundations
- ✦ Google Doc handoff
- ✦ One-page voice memo
A full small-business site. The whole story, well told.
- ✦ Up to 8 pages of copy
- ✦ Voice + tone discovery
- ✦ 2 rounds of revisions
- ✦ Voice guide (PDF)
- ✦ Hand-off to your designer
A six-month newsletter program, written and ready to send.
- ✦ 24 emails written + scheduled
- ✦ Topic calendar + outlines
- ✦ Optimized subject lines
- ✦ Monthly reporting
- ✦ Quarterly strategy call
What folks ask before handing me the pen.
Don't see your question? Send me a note. I usually answer the same day.
I use AI like a research assistant: to summarize, to brainstorm, to spot gaps. I don't use it to write. Every word that goes out has a human's name behind it.
Mainly: I hand you a voice guide, not just sentences. So the next thing you (or anyone) writes for your business already has rails to ride on.
I won't pretend to be a lawyer or a doctor, but I can interview yours and translate. And if you're in a regulated or controlled industry, we'll set up a review process so every word is carefully chosen before it goes out.
Yes. Typically 1,000–1,800 words, written to rank and to be read. You can buy them in packs of 6 or 12 with my content calendar.
A one-pager: 2 weeks from kickoff. A full site: 3–4 weeks. I can rush for an extra fee, but a good editing pass benefits from a weekend in the drawer.
Yes. I write with keywords in mind, structure with proper headings, and aim for readability that both humans and Google reward. But I won't sacrifice voice for keyword stuffing. Ever.