Steady, friendly notes home.
Email is the cheapest, most direct line back to the customers you've already won. I build the automations, write the broadcasts, and tend the list. Quietly, monthly, in your voice.
Your list is the one audience no algorithm can take away. Here's what I set up, and what I tend each month so it keeps paying you back.
I pick the right platform (it's probably not the one you're on) and set it up properly: lists, tags, deliverability, the works.
A welcome series that sounds like a human wrote it. Plus the longer nurture flow that quietly does the work for the next 60 days.
Written in your voice, monthly or weekly depending on your plan. Not "Here's our news!" Actually useful, actually worth opening.
On your site, on social, in your shop, wherever makes sense. With clear value, not 'subscribe for updates.'
I prune dead addresses, watch your sender reputation, and keep you out of the promotions tab. The boring work that matters most.
Open rate, click rate, list growth, and what changed. Plus one thing I want to try next month.
Want it built and handed to you? That's the one-time setup. Want me to keep tending it? That's a flat monthly. Either way, you know the number before we start.
You want the foundations done right, then you'll run it.
Most clients end up here. I tend the whole program.
A send every week, plus seasonal campaigns and segmentation.
Don't see your question? Send me a note. I usually answer the same day.
Most local small businesses do well on Mailchimp or Beehiiv. Shops with a real product catalog need something sturdier, with deeper automation and storefront hooks. I'll tell you straight which fits, and move you if you're on the wrong one.
My two standard cadences are monthly and weekly. Monthly is plenty for most local businesses; weekly is the most I'd recommend before you start training people to tune you out. Want something in between, like every other week? That's an easy custom plan. Just ask.
Yes, and that's fine. A healthy list is a tended one. I aim for unsubscribes under 0.5% per send, which is the industry's quiet way of saying 'people actually like your emails.'
I set up the on-site signup forms, lead magnets, and the welcome flow that converts. Outright list-buying or aggressive list-rental? No. It tanks deliverability, and I won't do it.
Yes. SPF, DKIM, DMARC, list hygiene, sender reputation. The unsexy plumbing that decides whether your emails land in the inbox or the promotions tab.
Yes. Abandoned-cart, post-purchase, win-back, replenishment. I'll set you up on whatever platform fits your store, with the flows wired in. Done right, these flows are usually the fastest-paying work in email.