It’s not every day that a project idea comes along that genuinely lights a spark in you. That’s why I’m so pleased to announce my Board Bill Project. I’ve been slowly building my tiny local agency with a focus on honest advice and solid web design. Now it’s time to take a leap forward. The Board Bill Project is exactly what it sounds like: a concentrated effort to get my horses to pay their own board.
I mean, I am excited to cover the board bill, but that’s not really why I’m most excited. The premise of this project is a weekly exploration and informed redesign of the websites of popular ranches, vets, and other equine-related businesses. Because my passion isn’t just marketing or web design. It’s really horses.
The combination of marketing and horses? That’s my sweet spot.
Stoney and Stormy’s board runs about $1,500 a month. Our Full Board website package will be $150/month, but for the first 15 businesses that join the project, it’s $99/month. 15 spots at $99 work out to $1,485. Almost to the dollar, fifteen businesses put the boys (4-legged equine variety) to work, paying their own way.
Nothing upfront. Just $99/month, locked in for as long as you stay, and you can consider your website, SEO, and Google Business Profile handled. We build it, host it, maintain it, and update it; you get back to running your business. Check out the Board Bill Project page for the full details, but enough shop talk; let’s get back to passions.
For the next 12 weeks, I’m going to go deep on a brand many in the equine world would recognize. I want to understand their history, their business, and their story. I want to do this to better understand the world I am passionate about and the world I want to be a bigger part of.
Then I’m going to take everything I learn and pour it into a new web design for each of them. Unprompted, no-commitment, design for design and passion’s sake. The design is theirs to keep with no strings attached, or to completely ignore if they’d rather.
I’ll be honest about what this does for me, because it does a lot:
It lets me practice my craft on businesses I genuinely admire. It gives me an excuse to explore famous ranches, horses, and trainers, and to learn more about the equine world every single week. And it puts my name out there. If you’re working to get your name out there, you understand the effort that goes into content, but this project makes content ideas easy and obvious. Hint, hint, I offer social media services as well.
Follow along as the redesigns roll out. And if you see one and think your website could use the same treatment, don’t wait. There are 15 spots at $99/month, and when they’re gone, they’re gone (and Stoney and Stormy eat either way, so really this is on you).
Message me or grab a spot here. I update the count on the page daily.