How to market a small business: what actually moves the needle, in what order, and why.
A weekly redesign of a brand I love in the equine world, and fifteen founding spots at $99/month. Here's the honest version of why I'm doing it.
Most small businesses start with a logo or a website. Here's the marketing hierarchy that decides when a website actually earns its place, and what to fund first.
For a local business, a complete Google Business Profile is the highest-ROI thing you can do, and it beats a website out of the gate. Here's why it comes first, and a step-by-step to build one.